Chapter 2: Business Beyond Profit

I love the idea to incorporate the “Cause No Harm” value to all businesses and, in fact, to every decision in life. It goes hand and hand with our own constitution that states we all have the right to life, liberty and the pursuit of happiness, as long as that pursuit doesn’t harm anyone else. Same principle….. Adding this one value would change things and I can think of one industry that would have to stop selling all products. Until that happens, however, consumers can drive the market by not doing business with any company that doesn’t incorporate this value.

Does anyone else see the good that would come from incorporating this value in our everyday lives? What other ways could consumers help incorporate this value?

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